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"Linda and her company have been hugely valuable in putting CompeteNet on track with its marketing and sales efforts. Her experience and focused thinking have enhanced our presence in all our marketing materials."

- Bentley Radcliff, Founder & CEO, CompeteNet, Inc.

"With Linda's help, I now have a strong sense of direction for my business,
guidelines on how to implement that direction, and
most of all, the confidence and motivation to pursue it."

- Erica van der Linde Feidner, President, Piano Matchmaker LLC

"Your energy and enthusiasm have helped us focus on the image
we need and wish to portray to not only our customers,
but most importantly, to our potential customers."

- Sandy Price, VP of Sales & Marketing, Aries Solutions

"Your "Marketing Product YOU" Workshop was one of the very best career workshops I've attended. Since I went back and executed my plan, I've been getting great feedback, quicker responses, and now some genuine job offers."

- Susan Bickford, Bickford Consulting

"Linda's broad experience and deep understanding of the marketing function
has greatly augmented our team's ability
to do a significant professional development project."

- Denise Peck, VP, Marketing Operations, Cisco Systems, Inc.

"I heartily recommend Linda and her work. She has made a significant difference
to our organization this year. We are clearly a notch above our competitors
as a result of her tactful and professional guidance."

- Kimberley G. Silver, Chair, Confab 2004

"I've worked with Linda Popky over the last 15 years.
Her marketing acumen is exceptional."

- Carol Montgomery-Adams, Former VP, Worldwide Marketing, NetManage

"We didn't just meet our goals for the first product launch - we more than tripled the number of expected channel partners participating in the event."

- Barry Jones, Director, Channel Programs, Sun Microsystems

"Linda has been an invaluable source in helping create a promotional package,
and advising how to sell myself as a professional concert pianist.
Linda is a master at what she does."

- Clint Cancio, Concert Pianist

"Linda was quick, efficient and easy to work with - despite being 3000 miles away.
And she brought such enthusiasm to the project, it was contagious."

- Polly van der Linde, Director, Sonatina Enterprises

"Linda's guidance in creating a strong positioning statement helped our organization
focus our marketing and get on the right track early in our conference planning.
This made decisions easier and improved the overall project."

- Jennifer Leake, Owner, Assessment Pros / Chair, Confab 05

"Linda has been a pleasure to work with as she guided us through the process of defining a marketing strategy and developing marketing materials. She was instrumental in helping our start-up project a professional, polished image."

- Joseph Heanue, PhD., President, Triple Ring Technologies, Inc.

"Linda has really helped raise the public awareness of CERPP. Her efforts have made a huge difference in our ability to reach a much broader audience and to engage in a fruitful dialog with interested residents."

- Marianne Plunder, President, Citizens Emergency Response Preparedness Program (CERPP)

"This workshop [Marketing Your Career] is a must for any professional aspiring to market him or herself to the limit!"

- Tony Green, M.B.A., VP Workshops, Silicon Valley American Marketing Association

"Well-written, informative and spot-on. I plan to use Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success to help market my own career."

- Susan Lee Merrow, Principal, Lee-Merrow Marketing
Program Director, San Francisco State University's Integrated Marketing Program

"I can come to Linda with a tangle of strategic issues and within minutes she offers up a simple framework to elucidate the situation, and the right path forward becomes obvious. Linda is more than a marketing sounding board for me – she is a strategic resource for my company."

- Jennifer Zeszut, CEO, Scout Labs

"I recently chose Linda to present to a group of senior executives in transition. She was the true professional all the way through the process, developed a creative approach to the topic and presented the material in an engaging and informative manner. She made a challenging topic "real" for the group and captured the attention of everyone in the room."
- Bobbie LaPorte, RAL & Associates
"I really enjoyed your teleseminar. Lots of great information, concisely packaged and presented! Information I can really use!"
- Joyce Prescott, Prescott and Associates

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Catapult your return on investments in marketing programs, processes and people.

L2M Associates is a marketing strategy firm that drives success-oriented businesses to improve their bottom line by more effectively leveraging their marketing investments to get better returns.

The Leverage 2 MarketTM Approach helps clients more effectively target their messaging, build more impactful marketing programs and initiatives, and develop stronger, more productive marketing teams – which in turn leads to improved business results.

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New! Life sciences services now available

Learn more about the typical results received by our clients.

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 What's New

  • New! Linda will be speaking at the International Association of Business Communicators (IABC) meeting, September 11, 2008 in San Francisco. Her talk: "Marketing Your Career: How to Move Up in a Down Economy"

  • New! Linda will be speaking at the Santa Cruz Chamber of Commerce, Women's Leadership Forum, September 25, 2008. Her talk: "Planting the Seeds: Why Branding is Key to Building A Successful Business"

  • New! "Ever-changing business climate keeps consultants busy" - San Jose/Silicon Valley Business Journal, August 15, 2008 article with quotes from Linda Popky

  • "Bad times are good for local consultants" - San Francisco Chronicle, August 5, 2008 article with quotes from Linda Popky

  • Latest issue of our Marketing Leverage Times newsletter: Summer 2008


Want to better leverage your marketing efforts?
Check out our assessment and coaching services.


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