About Us

Linda J. Popky, The Marketing Master

Linda J. Popky is a senior marketing professional with over 20 years of proven performance in the technology and B2B marketing space, including extensive experience with Sun Microsystems, most recently as director of marketing within the Software Division.

Her expertise includes corporate marketing/communications and messaging, marketing team development, facilitation, sales training and support, channel/field marketing, marketing operations, industry /market development and product marketing.

She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy and quality, and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.

Linda served as a charter member of the Conference Board Council on Customer Strategy, and and was a member of the Council on E-Business Strategy. She has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.

Linda is an associate partner of Marketing Operations Partners, focused on changing the MO of marketing by leveraging process, team, guidance and metrics to enable CMOs to run marketing like a fully accountable business.

The Director of Alliances and Partnerships for Women in Consulting (WIC), Linda is also a member of the Society for the Advancement of Consulting (SAC), and has served on the planning committee for IMC Consultants Confab. Linda serves as a mentor for the Astia business incubator (formerly the Women's Technology Cluster), and she chairs the Public Awareness Committee for the Citizens Emergency Response and Preparedness Program (CERPP) for the Woodside (CA) Fire Protection District.

Linda is in demand as a speaker for presentations and workshops for corporate, non-profit and professional associations, and has been published in a variety of online and print publications, including MarketingProfs, American Venture Magazine, Marketing Matters with M7 Podcast, Small Business Technology Magazine, womensradio.com, and the Fab Job Guide to Become a Business Consultant.

She is currently on the faculty of the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and was a featured panelist at this year's Stanford Unviersity Women's Leadership Conference.

Linda has a long standing passion for playing piano, particularly classical music. She and her family share their home with a small pack of Siberian Huskies.

	Linda Popky is listed at ExpertClick.com

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