About Us
Linda J. Popky, The Marketing Master
Recently named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
She is the founder and president of L2M Associates, Inc., a strategic marketing company
that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing
programs, processes, and people.
Her expertise includes corporate marketing/communications and messaging, marketing team development,
facilitation, sales training and support, channel/field marketing, marketing operations, industry /market
development and product marketing.
She has architected leading edge customer loyalty and retention programs
with a focus on improved business efficiency, customer advocacy and quality, and has a
reputation for strong leadership and team management, as well as strategic program
development and delivery skills.
|
 |
Linda served as a charter member of the
Conference Board Council on Customer Strategy, and and was a member of the Council
on E-Business Strategy.
She has an MBA and a BS in Communications from Boston University. Her work with business
process improvement includes a study mission to Japan on Employee/Customer Loyalty.
Linda is an associate partner of Marketing Operations Partners, focused on changing the MO of marketing by leveraging process, team, guidance and metrics to enable CMOs to run marketing like a fully accountable business.
She is the President of Women in Consulting (WIC), a collaborative
organization of nearly 500 seasoned professionals in more than 30 consulting specialties.
Linda is also a member of the Society for the Advancement of Consulting (SAC),
and the National Association of Women Business Owners (NAWBO), and she has served on the planning committee for IMC Consultants Confab.
Linda serves as an advisor for the Astia business incubator (formerly the Women's Technology Cluster),
and is a member of the Technology Committee for Astia's Annual Entrepreneurial Venture Conference. She is also a volunteer for Clean Tech Open.
In demand as a speaker for presentations and workshops for corporate, non-profit and professional associations,
Linda has been quoted and featured in a variety of online and print publications, including Business Week, Fortune Small Business,
Fast Company, the San Francisco Chronicle, the San Jose/Silicon Valley Business Journal, MarketingProfs.com, MarketingCrossing.com, American Venture Magazine,
Marketing Matters with M7 Podcast, ConsultingCrossing.com, Small Business Technology Magazine,
womensradio.com, Consultants Direct Newsletter, and the Fab Job Guide to Become a Business Consultant.
Linda is currently the Program Advisor for the Integrated Marketing Program at San Francisco State University's
College of Extended Learning, where she teaches brand
strategies. She is on the Advisory Board at the University of
California Santa Cruz Extension in Silicon Valley, where she teaches sales and marketing courses. She has also been a featured
panelist at the Stanford University Women's Leadership Conference.
Linda is the author of the recently published handbook Marketing Your Career: Positioning, Packaging and Promoting
Yourself for Success. She has a long standing passion for playing piano, particularly classical music. She and her family share their home with a small pack of Siberian Huskies.
 Back to top
|
Need a Speaker? Please see our Leverage to Market series.
|
|
