Publications

Author: Linda J. Popky

May 2008	The Worst of Times, the Best of Times An article by Linda Popky, President, Women in Consulting, on the EmploymentCrossing | ConsultingCrossing website.
March 2008	Planting the Seeds of Success Linda discusses why marketing in a down time helps business turn up in CB Software System's newsletter.
February 2008	Linda Popky authored two entries in this book on Marketing Thought Leadership: Marketing Thought: Tools, Tactics and Strategies that Drive Results Order the book.
February 2008	The Power of Community in Consulting Linda discusses the "on your own" part of consulting in this article on the ConsultingCrossing(tm) website.
January 2008	Taking Control of Your Marketing Career Three-part feature on the Marketing Crossing website. Part 3: More Effectively Marketing Product You
December 2007	Linda Popky has authored: Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success Order the book from the Woodside Business Press.
November 2007	Taking Control of Your Marketing Career Three-part feature on the Marketing Crossing website. Part 2: Making Career Change Work for You
October 2007	Taking Control of Your Marketing Career Three-part feature on the Marketing Crossing website. Part 1: Mentoring That Means Results
August 2007	Journey to Marketing Operations Maturity: A Best Practices Benchmarking Study from Marketing Operations Partners Coauthored by Linda Popky. Executive Summary (pdf file) Author Bios (pdf file) Read more...
April 2007	Today's Big Issues Drive Tomorrow's Consulting Business It's smart to look at key global issues and trends and help your clients consider their importance to their businesses. Read the article...
April 2007	Consider the Customer: Differentiate your venture by focusing on your customers The third in a series of three articles in American Venture Magazine. Read the article... (pdf file or html file)
March 2007	Travel Tips from Alan's Forums Linda contributed to this 10-page article on consultant travel tips covering everything from laptops to limos, carry-on to concierge. Read the article...
March 2007	Linda Popky is quoted in the FabJob Guide to Become a Business Consultant. Download the ebook from the FabJob.com website.
February 2007	Marketing Strategy: Setting the Foundation for Startup Success The second in a series of three articles in American Venture Magazine. Read the article...
January 2007	Playing to the Audience: Position Your Venture Appropriately for Each Key Audience The first in a series of three articles in American Venture Magazine. Read the article... [See also: pdf version]
October 2006	Marketing Strategy is the Foundation for Business Success What happens if you don't take the time to do your marketing strategy? Read the article...
August 2006	Face the Customers or Face the Music The wellbeing of your business depends on the way your company interacts with its customers. Read the article...
June 2006	Marketing Product YOU: Creating a Marketing Campaign from Your Client's Point of View When was the last time you thought of yourself and the services you offer as products? Read the article...
October 2006	Building the Marketing Foundation First Why a little more strategic work upfront can save a lot of grief (and money) later. Read the article...
September 2004	How Not to Work with Clients: Three Silicon Valley Executives Offer Advice Don't wait until a project is over budget to ask the client for a project extension. Don't tell a prospective client everything you can do before you find out what it is they want done. Don't email someone who prefers voicemail, or leave voice mail for someone who'd rather work through email. And, whatever you do, don't underestimate the importance of building your own personal brand. Read the article...
September 2004	Small, Medium, and Large: Silicon Valley Companies Rely on Consultants to Fill Needs Executives from these three Silicon Valley companies participated in a panel discussion at the July 2004 WIC meeting, where they shared their experiences -- good and bad -- and discussed why they hire consultants on a regular basis. Read the article...
March 2004	Project Proposals: Get Results, Not Surprises It happens all too often. You decide to engage a consultant on an important project. You interview prospects, choose a qualified candidate who seems a good fit, and negotiate an agreeable cost and timeframe. Next, there's a flurry of activity and, before you know it, the consultant is presenting you with an invoice. You know they've done a lot of work, but what they've given you doesn't match your expectations. What went wrong? Read the article...

Back to top