Need a Speaker?

The Leverage to Market Series

Linda J. Popky, President of L2M Associates, Inc., is available to speak to your group or organization on how marketing strategies can improve your bottom line. The Leverage to Market approach focuses on messaging, marketing infrastructure and team readiness. Whether your audience is a corporate group, small business owners or a non-profit organization, we can create a customized presentation that meets your specific needs. Linda has spoken before sales, executive, nonprofit and customer audiences. She is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and on the Advisory Board for the Marketing Management Program at the University of California Santa Cruz (UCSC) Extension in Silicon Valley. She teaches marketing courses at both universities. The Leverage 2 Market Series(tm) Workshop Topics

Print Linda Popky's Speaker's Sheet [Lists topics, workshops, testimonials, appearances.]

Recent speaking engagements include: Association of Strategic Alliance Professionals (ASAP) Bowling Proprietors Association of America (BPAA) Businesswomen's Network of Silicon Valley Cisco Systems Execunet Transitions Group IEEE Consultants Network Silicon Valley (CNSV) Institute of Management Consultants (IMC) Confab International Association of Business Communicators (IABC) Keypoint Credit Union National Association of Women Business Owners (NAWBO) Silicon Valley Northern CA Human Resources Association (NCHRA) Professional and Technical Consultants Association (PATCA) ProMatch Right Management Santa Cruz Chamber of Commerce Silicon Valley American Marketing Association (SVAMA) Stanford University Women's Leadership Conference Tech Data Corporation Transitions Program Women in Consulting (WIC) Women in International Trade Women In Technology (WITI)

– Hear Linda Popky talk about how great employees build a brand on The Brand Show [ 9:30 min clip]

– Hear Linda Popky talk about the face of the company to the customer on WomensRadio.com [ 7:00 min clip]

The Leverage 2 Market Series(tm)

Top Reasons Why Marketing Doesn't Work (And What to Do About It)
Learn how to avoid common mistakes companies and consultants make in developing and deploying marketing programs: Why customers never buy products. How companies snatch defeat from the jaws of victory. When your competitors' victories help you win.

Planting the Seeds: How Marketing in a Down Time Helps Business Turn Up
Investing in marketing seems harder to justify when business is down. Yet that's often the right time for business owners to ramp up their marketing efforts. Learn proven marketing techniques to apply to your own business situation, including how to be more proactive in marketing to promote yourself and your business. Understand why it's so important to plant marketing seeds when business is slow to be ready to reap success in the future.

Big Marketing Tips for Small Company Budgets
What do big companies know about marketing that makes them successful? How can companies with smaller marketing budgets produce results that equal or surpass their bigger competitors? Learn the key marketing programs that can be implemented by any size company to get results. Find out how to dramatically improve the return you get from your marketing initiatives, no matter what your budget.

Marketing Product YOU: A Proactive Approach to Managing Your Career or Your Business
In today's environment, now more than ever, it's important to take a proactive approach to marketing and promoting yourself. This workshop will help you learn how to apply proven marketing techniques to your own career or business situation.

There's No Sound Unless You Make It: Why Stealth Marketing Doesn't Work
In contrast to previous big budget, overhyped marketing efforts, many companies today are cautiously testing the marketing waters bit by bit. There's only one problem: Stealth marketing doesn't work. Learn why in today's business environment it's even more important to be loud enough to be heard above the noise.

The Forgotten Marketing Tool
You've crafted the message, created the marketing materials, launched your new campaign. But if you haven't carefully considered one other key element, you won't fully capitalize on your marketing investment. Find out how improving the readiness and effectiveness of your marketing team can give you the edge you need to win in the marketplace.

Why Marketing Leverage Matters
In today's environment, having a great product, a creative service or terrific technology is not enough to win. Find out how improving your positioning, programs, processes and people can help you cut through the clutter and more effectively reach your marketing goals.

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Workshops

Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success
In today's environment, now more than ever, it's important to take a proactive approach to marketing and promoting yourself. This workshop will help you learn how to apply proven marketing techniques to your own career situation.

ROI for the Rest of Us: Measuring Return on Marketing
Learn how to better measure and manage marketing investments to objectively substantiate the value of marketing campaigns. Here's a practical approach to marketing measurement, including an introduction to accepted measurement tools and techniques, and a focus on choosing the right metrics to measure.

Brand Strategies
Branding is integral to marketing any product or service. Learn about the key elements of branding, as well as the importance of brand and product positioning, brand identity and messaging to successful marketing campaigns and initiatives.

Positioning: Right From The Start
Understand how to differentiate yourself with a positioning strategy that focuses on the value you provide your target audience. Learn how solid positioning and messaging impact strategic decisions for your business. Why a solid marketing foundation can make or break your new venture.

Promoting Your Non-Profit
It's never simple to promote and grow a non-profit organization. Recruiting volunteers, fundraising, building awareness, and delivering programs to key constituents are just a few of the challenges non-profits face on a daily basis. Today's tight economy makes things more complicated. Learn how your nonprofit can get the attention and dollars needed to be successful.

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