Need a Speaker?

The Leverage to Market Series

Linda J. Popky, President of L2M Associates, Inc., is available to speak to your group or organization on how marketing strategies can improve your bottom line. The Leverage to Market approach focuses on messaging, marketing infrastructure and team readiness. Whether your audience is a corporate group, small business owners or a non-profit organization, we can create a customized presentation that meets your specific needs. Linda has spoken before sales, executive and customer audiences and she is currently on the faculty of the Integrated Marketing Program at San Francisco State University's College of Extended Learning.

Print Linda Popky's Speaker's Sheet [Lists topics, workshops, testimonials, appearances.]

Recent speaking engagements include Stanford University's Women Leadership Conference, ProMatch, National Association of Women Business Owners Silicon Valley (NAWBO-SV), Tech Data Corporation, Women In Technology (WITI), Women in Consulting South Bay, Institute of Management Consultants (IMC) Confab, Businesswomen's Network of Silicon Valley, IEEE Consultants Network Silicon Valley (CNSV), Northern California Human Resources Association (NCHRA), Right Management, Cisco Systems Career Transition Center, and the Professional and Technical Consultants Association (PATCA).

– Hear Linda Popky talk about how great employees build a brand on The Brand Show [ 9:30 min clip]

– Hear Linda Popky talk about the face of the company to the customer on WomensRadio.com [ 7:00 min clip]

Why Marketing Doesn't Work (And What to Do About It)
Learn how to avoid common mistakes companies and business owners make in developing and deploying marketing programs: Why customers aren't interested in your products or services. How it's too easy to snatch defeat from the jaws of victory. Why it's better not to have the answers to all of your customers' problems. How your competitors can help you win. And why you should never rely on price to differentiate yourself.

Planting the Seeds: How Marketing in a Down Time Helps Business Turn Up
Investing in marketing seems like a simple decision when business is going well, but harder to justify when things are slower or business is down. Yet that's often the right time for business owners to ramp up their marketing efforts. This presentation will share proven marketing techniques you can apply to your own business situation. Learn how to be more proactive in marketing and promoting yourself and your business. Understand why it's so important to plant marketing seeds when business is slow to be prepared for success in the future.

Big Marketing Tips for Small Company Budgets
What do big companies know about marketing that makes their marketing successful? How can companies with smaller marketing budgets produce results that equal or surpass that of their bigger competitors? Learn the key marketing programs that can be implemented by any size company to get results. Find out how to dramatically improve the return you get from your marketing initiatives, no matter what your budget.

Marketing Product YOU: A Proactive Approach to Managing Your Career or Your Business
In today's environment, now more than ever, it's important to take a proactive approach to marketing and promoting yourself. This workshop will help you learn how to apply proven marketing techniques to your own career or business situation.

There's No Sound Unless You Make It: Why Stealth Marketing Doesn't Work
In contrast to previous big budget, overhyped marketing efforts, many companies today are cautiously testing the marketing waters bit by bit. There's only on problem: stealth marketing doesn't work. Learn why in today's business environment it's even more important to find a way to be heard above the noise.

Measuring Return on Marketing - Workshop
Want to learn how to better measure and manage marketing investments, in order to objectively substantiate the value of marketing campaigns? Here's a practical approach to marketing measurement, including an introduction to accepted measurement tools and techniques, as well as identifying how to choose the right metrics to measure.

The Forgotten Marketing Tool
You've crafted the message, created the marketing materials, launched your new campaign. But if you haven't carefully considered one other key element, you won't fully capitalize on your marketing investment. Find out how improving the readiness and effectiveness of your marketing team can give you the edge you need to win in the marketplace.

Why Marketing Leverage Matters
In today's environment, having a great product, a creative service or terrific technology is not enough to win. Find out how improving three key areas of marketing leverage-messaging, marketing infrastructure and team readiness-can help you cut through the clutter and effectively reach your target market.

Positioning: Right From The Start - Workshop
Understand how to differentiate yourself with a positioning strategy that focuses on the value you provide your target audience. Learn how solid positioning and messaging impact strategic decisions for your business. Why a solid marketing foundation can make or break your new venture.

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