In the News

March 10, 2008	WIC Press Release: Women in Consulting Names 2008 Board of Directors – Innovative Bay Area-based organization marks 10th year of success supporting and growing a diverse community of top-notch consulting talent – Linda Popky steps up as president after serving as WIC's director of partnerships.
February 19, 2008	Press Release: New Book Helps Professionals Effectively Market Themselves Marketing Your Career Handbook shows professionals and business people how to use marketing methods to take their careers to the next level.
November 7, 2007	The SAC® Release: Training and Development are Not Love and Marriage
September 20, 2007	Press Release: Updated Branding Strategies Course Now Available – Three-day offering from San Francisco State University, L2M Associates teaches basics of brand strategy
September 12, 2007	Press Release: Pioneering Marketing Operations Benchmarking Study Released – Journey to Marketing Operations Maturity Best Practices Report details scope, key drivers, success factors, and obstacles Related Marketing Operations Partners' press release (pdf)
July 26, 2007	Marketing Matters Podcast: How Your Company Can Build Marketing Capability and Competency Lisa conducts Part 2 of an in-depth 2 Part mini series with guest Linda Popky, President of L2M Associates.
July 9, 2007	Marketing Matters Podcast: How You Can Effectively Measure Your Marketing ROI Lisa conducts Part 1 of an in-depth 2 Part mini series with guest Linda Popky, President of L2M Associates. Your CFO and CEO want to know if that marketing budget they've given you is being put to good use!
June 25, 2007	Press Release: Marketing for Small Business Focus of Upcoming NAWBO Silicon Valley Presentation – Linda Popky to Provide Marketing Tips to South County Audience in July
June 5, 2007	Press Release: Marketing Operations Partners Continues to Provide Pioneering Vision and Leadership in Evolving Discipline – Linda Popky heads the services for Return on Marketing
April 2, 2007	The SAC® Release: Mentors Provide for Productivity in Corporate Settings with Greater Return than Most Training Alternatives
March 20, 2007	New Course Available on Measuring Return on Marketing One-day offering from San Francisco State University, L2M Associates targeted to seasoned marketers
March 2007	BizWomen.com lists "Women on the Move," including Linda as the newly named Director of Partnerships on WIC board.
March 5, 2007	WIC Release: Women in Consulting Names 2007 Board of Directors Linda Popky is named Director of Partnerships
March 2, 2007	New Suite of Services Help Enterprises Measure and Demonstrate Return on Marketing Investment Offering from Marketing Operations Partners and L2M Associates focuses on ROI, Metrics
Jan 2007	Hear Linda Popky's WITI session on Participation Drives Innovation  [ 50:00 min clip]
Oct 26, 2006	Hard Work, Performance Don't Get Women Promoted "Women need to learn how to market themselves as if they were an actual product or service," says Linda Popky in an interview on WomensRadio.com.
Oct 2006	Hear Linda Popky talk about the face of the company to the customer on WomensRadio.com  [ 7:00 min clip]
Oct 2006	Hear Linda Popky talk about how great employees build a brand on The Brand Show  [ 9:30 min clip]
Oct 1, 2006	The SAC® Release: How to Romance and Retain Your Best Customers "A big part of retaining your best customers is to be crystal clear on who your top customers are and how you expect them to be treated," according to Linda Popky, President of L2M Associates, a strategic marketing firm located in Redwood City, CA. "Specify the values and standards your customer-facing personnel are expected to maintain, then ensure compensation, rewards and disciplinary programs enforce the correct behavior. Your customer-facing employees are your face to the customer. Their interactions can make or break your business. When they go 'above and beyond,' your customers notice and react accordingly."
Sep 28, 2006	Customer-Facing Interactions Can Make or Break A Business Companies can improve the well-being of their business by focusing on the interactions customers have with the business' customer-facing employees, programs and processes...
Aug 21, 2006	L2M Associates, Inc. Joins Women's Technology Cluster Mentoring Program Linda Popky, President of L2M Associates of Redwood City, CA notes, "I am pleased to be able to contribute my expertise to these up-and-coming technology companies. It's exciting to be connected to such a dynamic group of entrepreneurs and to take an active role in helping them succeed and grow."
Oct 26, 2006	The SAC® Release: Communications Errors Undermining Business More than Competition or Economy Linda Popky, President of L2M Associates of Redwood City, CA notes, "Effective communication occurs when three factors come together: clear focused messages, audience-appropriate communications mechanisms, and an environment that promotes open dialogue. Too often organizations focus on the message without also considering the receptivity of the audience or whether the organization is appropriately prepared for the ensuing feedback and discussion."
Jun 1, 2006	The SAC® Release: Consulting Group Identifies Success In Highly Competitive Environments "In a highly competitive environment, it's extremely important to ensure you understand your customers' business problems and how your offerings can help meet their needs," said Linda Popky, President of L2M Associates, a strategic marketing company located in Redwood City, CA. "The key is articulating your key differentiators in a way that resonates with your customers--in their own language, not yours."

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