In the News

March 2, 2007

FOR IMMEDIATE RELEASE

New Suite of Services Help Enterprises Measure and Demonstrate Return on Marketing Investment

Offering from Marketing Operations Partners and L2M Associates focuses on ROI, Metrics

REDWOOD CITY, CA and SANTA CLARA, CA – March 2, 2007. L2M Associates, Inc. and Marketing Operations Partners today announced they are jointly offering a suite of services to help organizations better define, measure and demonstrate their return on marketing investment.

The services, under the category of Return on Marketing, will be directed by Linda Popky, president of L2M Associates and an associate partner of Marketing Operations Partners, in conjunction with other members of the Marketing Operations Partners team.

Available immediately, the Return on Marketing Suite includes a Marketing ROI Strategic Assessment, Metrics Map(tm), Marketing ROI Measurement, Predictive Dashboards, Team Recognition System, and Industry Research ROI Programs. Services are customized to meet the needs of the particular client.

"More and more, marketing teams are being asked to justify their investments in marketing programs, processes and people," said Linda Popky. "I'm excited to be working with Marketing Operations Partners to deliver these important tools and capabilities to marketing organizations."

Marketing Operations founder and CEO Gary M. Katz added, "Marketing Operations Partners is dedicated to helping marketing executives run the business of marketing more effectively and with greater accountability. We believe return on marketing is integral to delivering the vision of Marketing Operations – operational discipline and a more demonstrable contribution to enterprise success."

About L2M Associates

L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit www.L2Massociates.com or contact 650-281-4854.

About Marketing Operations Partners

Founded in Santa Clara, CA in June 2006, Marketing Operations Partners works with CMOs and their teams to change the MO of Marketing by leveraging process, technology, guidance, and metrics to run Marketing as a profit center and fully accountable business. Marketing Operations Partners brings together thought leaders in the marketing community to help our clients accelerate the sales process, build a scalable and sustainable marketing infrastructure, optimize customer profitability, win stakeholder support for strategic initiatives, and demonstrate measurable return on marketing to management. In short, Marketing Operations Partners helps CMOs operate like CEOs. For more information, visit www.mopartners.com, or contact 408-243-7881.

Metrics Map is a trademark of Marketing Operations Partners

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