In the News
The SAC® Release
March 7, 2005
FOR IMMEDIATE RELEASE
Communications Errors Undermining Business More than Competition or Economy
"The Society for Advancement of Consulting (SAC) has canvassed its worldwide membership about
organizational failings; surprisingly, poor communication was cited as a liability far worse than poor
competitive reactions or inadequate adjustments to the economy.".....
See the entire press release which includes the following comment from Linda Popky,
president of L2M Associates:
Linda Popky, President of L2M Associates of Redwood City, CA notes, "Effective communication occurs when three
factors come together: clear focused messages, audience-appropriate communications mechanisms, and an environment that
promotes open dialogue. Too often organizations focus on the message without also considering the receptivity of the audience
or whether the organization is appropriately prepared for the ensuing feedback and discussion."
SAC is an international association of consulting professionals who subscribe to an industry code of ethics
and have provided evidence of significant consulting results among their clients. For more information, please go to
www.consultingsociety.com, write to
info@summitconsulting.com, or call 800/825-6153 (401/886-4097).
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