In the News

August 21, 2006

FOR IMMEDIATE RELEASE

L2M Associates, Inc. Joins Women's Technology Cluster Mentoring Program

Linda Popky to Provide Marketing Expertise to Early-Stage Technology Companies

REDWOOD CITY, CA – August 21, 2006. Early-stage technology companies will have the opportunity to benefit from the experience and experience of a marketing industry expert through L2M Associates' affiliation with the Women's Technology Cluster (WTC), a business accelerator.

L2M Associates President Linda Popky, a senior marketing professional with over 20 years of proven performance in technology and business-to-business marketing, will provide coaching and mentoring to women leaders building technology-driven businesses. She joins a mentor community of over 150 proven CEOs, investors and industry experts who provide extensive advisory services, coaching and access to business and capital networks for WTC portfolio companies.

"Mentors make a significant and measurable impact on the success of The Women's Technology portfolio companies. The mentor network includes over 175 highly qualified industry experts, who commit a minimum of 5 volunteer hours per month to our 16 portfolio companies," according to Jennifer McFarlane, Women's Technology Cluster CEO. "This resource is an invaluable asset to our CEOs and has resulted in direct and measurable results for their companies. The professional contributions, as well as the access to the networks of experts such as Linda, are the competitive advantage for our entrepreneurs."

"I am pleased to be able to contribute my expertise to these up-and-coming technology companies," said Linda Popky, President of L2M Associates. "It's exciting to be connected to such a dynamic group of entrepreneurs and to take an active role in helping them succeed and grow."

About the Women's Technology Cluster

The Women's Technology Cluster (WTC) is a business accelerator committed to increasing the number of successful women-led companies in the life science, high technology and clean technology sectors. The WTC's portfolio has included more than 70 companies that have collectively raised over $60 million. The WTC invites high-potential, early-stage companies with at least one woman in an executive or founding role to apply to join its portfolio or present at its Entrepreneur Venture Conference. Through a dedicated mentor community of over 175 proven CEOs, investors, and industry experts, the WTC provides extensive advisory services, coaching, and access to business and capital networks for its portfolio companies. In addition, over 65 companies participating in WTC’s Annual Venture Conferences have raised in excess of $170 million since 2003.

About L2M Associates

L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes and people. L2M works with a wide range of organizations from startups to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, contact www.L2Massociates.com or 650-281-4854.

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