Our popular teleseminars offer an easy way to learn about the latest marketing
strategies, trends, and techniques – without ever leaving your office.
This year's series includes sessions on a wide variety of marketing topics of interest
to consultants, small businesses and nonprofit organizations – from starting and
building a business, to branding, marketing strategy, and building your personal brand.
Recordings of our popular 2009 business and non-profit teleseminar series are available
as well.
| Month |
Seminar Title |
Date@
11a.m. PST |
| February |
Top of the Year Tune-up: Marketing Tools & Techniques to Get Your Business in High Gear for 2010
Turn your organization into a high performance marketing machine. In this teleseminar, you'll learn:
- The 5 key elements for a marketing audit
- 10 simple techniques to get more return from your marketing efforts
- 7 pitfalls to avoid while planning marketing programs and activities
|
Available as
an MP3 file
|
| March |
Making the Leap: Starting a Consulting Practice
Considering going out on your own and starting a consulting practice? Don't miss this information-packed session, including:
- Key considerations before you hang out your shingle
- Common misconceptions about consulting – and how they can hurt you
- 8 things I wish I'd known about consulting years ago (but you know now)
|
Thurs. 3/11
|
| March |
Building a Powerful Brand – Online and Off
A strong, powerful brand propels your business forward and draws customers to you. You'll learn:
- The key characteristics of a strong brand
- The 10 business factors to consider when developing marketing initiatives
- How to develop a strong integrated brand, both online and off
|
Thurs. 3/18
|
| April |
Coming Back for More: How to Build Repeat Business
Studies show its significantly more expensive to find new customers than to retain the ones you already have.
But how do you get your customers coming back time after time. In this teleseminar, you'll learn:
- The 7 key factors that build customer loyalty
- How to drive repeat business, including upselling and bundling
- How to build business through referrals
|
Thurs. 4/22
|
| May |
Standing Out from the Crowd: Strategies to Build Thought Leadership
What makes your offerings different from the other alternatives available to your customers?
Now more than ever, it’s important to be recognized as a leader in your field. Join us for this important teleseminar where you'll learn:
- How to use thought leadership to strengthen ties with customers, prospects, and employees
- 10 marketing strategies to help you build effective thought leadership
- How to use simple, cost-effective marketing techniques, including social media, to build and differentiate your business, especially in tough economic times
|
Thurs. 5/20
|
| June |
Publish or Perish: Succeeding in the New Online World
Publishing has been a recognized way to build thought leadership for generations. But in an era of citizen journalists,
how does the equation change? Join us for this teleseminar where you'll learn:
- 10 ways you can become published and known in today's online world
- 7 strategies to ensure your online works are well-read
|
Thurs. 6/17
|
| July |
The Power of Association: Creating Community Online
You are who you associate with. Today's web tools provide incredible opportunities to create and join communities
formed around both professional and personal interests. Should you create your own community? In this teleseminar, you'll earn:
- The pros and cons of creating a new online community
- How to leverage existing online communities
- The 8 key factors to consider when setting up an online community
|
Thurs. 7/22
|
| August |
Big Marketing Tips for Small Organizations
Wish you had the time and expertise to more effectively market your business? Want to make more of a splash
without a huge dent in your budget? Join us for this teleseminar designed for small business owners who’d like
to create basic marketing campaigns without big budgets or dedicated marketing staff. You’ll learn:
- How to implement cost-effective marketing initiatives, including building a web presence and using social media, to create awareness and generate sales for your business
- 10 proven marketing and branding techniques you can apply to your own business
- How to create and use the basic marketing elements you'll need to make your business more successful
|
Thurs. 8/12
|
| September |
Business Without Borders: Thinking Globally
If the world is really flat, how do we open our doors for business across the globe? In this teleseminar, you'll learn:
- How to identify and prioritize opportunities in other countries
- Pitfalls to avoid when hanging out a global shingle
- The 7 key factors to consider when approaching global customers
|
Thurs. 9/23
|
| October |
Marketing Your Business Plan
You've got an exciting, innovative product concept. Now you need to capture the essence of your idea
and persuade others to invest and support your business. Join us for this teleseminar, to learn:
- What constitutes an effective startup business plan
- Why it's important to have a concise, impactful business plan and investor pitch
- 10 tips to effectively market your plan once you've developed it
|
Thurs. 10/21
|
| November |
Other People's Money: Strategic Partnering for Growth
Wouldn't it be nice to supplement your marketing efforts by leveraging others' resources? In this teleseminar, you'll learn:
- Key types of strategic partners
- How to evaluate what partners make sense for a small business
- The 7 factors to consider when choosing a strategic partner
|
Thurs. 11/18
|
| December |
The Power of Presentation: Marketing Your Ideas Effectively
No matter how great your ideas are, you'll be lost if you can't communicate them powerfully and effectively. Join us for this teleseminar to learn:
- Key considerations when presenting your organization and your offerings
- Customizing your presentation for your audience
- The top 10 pitfalls to avoid when building presentations
|
Thurs. 12/9
|
| All 12 seminars |
Order the 2010 Teleseminar Series (all 12 seminars)
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