| Session 1 |
Doing More with Less: Promoting Your Non-Profit in Tough Times
- Understand why it's so important to promote your non-profit in a down economy.
- Learn how to leverage your resources to develop effective marketing campaigns.
- Discover tips to get the most from your marketing investments.
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| Session 2 |
Sounding Good – Does Your Value Proposition Still Work?
- Discover why it's so important to position your organization appropriately.
- Learn the critical steps to creating a value proposition that resonates with customers.
- Understand how to update your message for the current economy.
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| Session 3 |
Winning Business by Looking Good
with Cindy Baldanzi, President of Fineline Graphic Design
- Discover how a strong visual identity can help drive sales.
- Understand how to use design to differentiate your business.
- Learn what cost effective design tips you can start implementing today.
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| Session 4 |
Simple & Sensible Social Media Strategies for Non-Profits
- Understand the pitfalls as well as benefits of social media for non-profit organizations.
- Learn about the free and low-cost social media tools available to non-profits.
- Develop a strategy for implementing a social media program that works for your organization.
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| Complete Set |
Complete set of four Sessions
Downloadable MP3 files
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Complete set of four Sessions
Four CD set
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