Below are testimonials of clients who have worked with L2M Associates' principal, Linda Popky.
"Linda excels at quickly helping clients understand marketing strategies to employ
for product success. Her pragmatic approach and ability to provide real life analogies
creates an open environmental for creative and resourceful solutions. Linda is adept
at facilitating group discussions and answering questions in a direct, honest, and
supportive manner."
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Carol F. Smith
Lead, HP Silicon Valley Networking Group
Chief Operating Officer, Oak Grove Enterprises, Inc.
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"Thank you for supporting the American Enterprise Project and Non Profit
organizations in the community with your outstanding seminar, "Promoting
Your Non Profit: How Marketing Can Help You Succeed in Today's Economy."
Your clear delivery provided great guidance and direction. Many of the
attendees left with a good action plan on how to increase awareness of
their organization and improve development efforts. Thank you for
sharing your knowledge and expertise for the betterment of the
community."
"It has been a real pleasure to work with Linda over the last two years.
She is efficient, very knowledgeable, a creative thinker, and has provided our start-up
with sound, straight-forward guidance we have been able to leverage as we grow.
Her input has made us more efficient and helped us hone our message at all stages of
development and to a large variety of audiences. Our effort to date would have been
hobbled without her."
"I can come to Linda with a tangle of strategic issues and within
minutes she offers up a simple framework to elucidate the situation, and
the right path forward becomes obvious. Linda is more than a marketing
sounding board for me – she is a strategic resource for my company."
"Your energy and enthusiasm have helped us focus on the image we need
and wish to portray to not only our customers, but most importantly, to
our potential customers. Being a small company, we have not spent the
time we would like on updating what is essentially our most important
marketing tool--our website. The brainstorming sessions to improve our
website have been very clarifying. It has been a pleasure working with
you."
"Linda has been a pleasure to work with as she guided us through the process of defining a
marketing strategy and developing marketing materials. She was instrumental in helping our start-up
project a professional, polished image."
"Linda was able to quickly come up to speed, understand the issues we were facing,
and help us develop program parameters and a proposal to build marketing competencies
and drive marketing excellence within our organization over the next few years."
"Linda and her company have been hugely valuable in putting CompeteNet on track with its marketing and sales efforts. Her experience and focused
thinking have enhanced our presence in all our marketing materials to include our new upgraded web presence, demo systems, sales guides and collaterals,
customer-facing materials, and most importantly, refining and tuning our executive bios. We were struggling with these materials as many small companies
do. Linda has become part of our team and I look forward to working long into the future with her on new projects and programs."
"Linda's broad experience and deep understanding of the marketing function has greatly augmented
our team's ability to do a significant professional development project. Her pragmatism, coupled with a proactive hands-on implementation style, has resulted in
timely output based on her marketing knowledge and lots of interactions with a cross-functional team,
from individual contributors to executives."
"Linda's contributions to creating Confab's first website have been invaluable. She understands the myriad of issues related to such a massive
undertaking - the budget, the target market, readability, and the fun. Linda's ability to take a rush of ideas thrown at her and deliver a first
class product is amazing. She operates with little direction, carefully crafting a beautiful design. Her project management skills have proved to
be invaluable in managing a remote and independent team through the business and creative process. I heartily recommend Linda and her work. She has
made a significant difference to our organization this year. We are clearly a notch above our competitors as a result of her tactful and professional
guidance."
"I've worked with Linda Popky over the last 15 years. Her marketing acumen is exceptional.
She excels in the ability to architect, manage and deliver successful cross-functional marketing
programs and product marketing initiatives that are focused on driving revenue ROI."
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Carol Montgomery-Adams
Former Vice President, Worldwide Marketing
NetManage
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"We needed to ensure our channel partners were well informed about upcoming product launches
and developments-in a secure fashion, before this information was made available to the general
public. Linda's team took on the challenge of creating and delivering a highly effective online briefing
mechanism that not only allowed us to reach a large group of geographically dispersed partners in
an effective fashion, but also significantly strengthened our relationships with our key channel partners.
We didn't just meet our goals for the first product launch-we more than tripled the number of
expected channel partners participating in the event."
"Linda has been an invaluable source in helping create a promotional package, and advising how to sell myself as a professional concert pianist.
By lending me her eloquent writing skills, her keen eye for professionalism, and her polished
sense of architecture, we have created a package that I can send to please both U.S. and European
audiences. Linda is a master at what she does, not to mention that she is a fine pianist herself."
"The Software Product Marketing (SPM) eGroup has taken a novel approach in building a vibrant,
useful career & job site for software marketing professionals. The organization uses social networking
theories implemented with software tools and processes to build membership and convince hiring
managers, recruiters, and human resources personnel to post their open opportunities to the SPM
eGroup membership.
SPM eGroup is run solely by volunteers, with a core management team in which Linda served in the
key role of VP of Marketing, and over 100 individual contributors. Linda accomplished some
major marketing objectives including competitive analysis, reworking the SPM marketing presentation,
developing marketing collateral, and initiating a newsletter to our "customers," the job posters."
Cynthia Typaldos
President and Founder
Software Product Marketing eGroup
"Not only did Linda understand how we could best revamp our marketing materials, but she quickly
understood and clearly articulated the messaging goals for our new target market. She was also quick,
efficient and easy to work with--despite being 3000 miles away. And she brought such enthusiasm to
the project, it was contagious. That came through in the tone of the piece she created and made the
whole process much more pleasant for all of us."
